|Marketing experts fear Iceland may have scored an own goal with the move.|
Telephost – The country’s football association is accusing EA of “bad treatment” following on from the team’s success during Euro 2016. Iceland has opted out of the latest FIFA video game following a row over money with Electronic Arts.
The manufacturer was willing to pay about two million Icelandic krona (£13,315) in exchange for the team featuring on the long-awaited FIFA 17 game.
But the Icelandic Football Association (KSI) accused EA of showing a lack of respect given their sensational quarter-final finish in Euro 2016.
KSI president Geir Thorsteinsson said: “We don’t accept bad treatment. We made them a counter-offer, which they did not accept.”
Icelandic marketing consultants have said they are dismayed with the decision – claiming KSI has missed a golden opportunity for exposure as smaller, cult teams are popular with players.
Their squad gained an enthusiastic following during the European Championships, humiliating England with a 2-1 defeat in the last 16.
France even copied Iceland’s “Viking Thunderclap” on their journey to the tournament’s final.
FIFA 17 is slated for release on 27 September in the US, and will go worldwide two days later.